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Become a Home-Account Lending Partner

Working with Home-Account saves the Lender over $3500 a loan!

Home-Account

Traditional Lead Generation

90% Closing
$300 direct closing cost per lead
100% Contact Rate
Limited consumer contact before lock 3x = $50 labor cost
Qualified -credit, income, property value
Guides consumers with personalized financial exercises
Motivated consumers pay $50 upfront
Exclusive Lead
Underwriting guidelines – updated daily
Require lenders to follow up with consumer

Average 3% Closing
$1750 avg direct closing cost (@ $18/lead w/ 3% industry close rate)
60% Contact Rate
15 calls & 20 emails to consumer before they lock = $2500 labor cost
Self-rated credit, income, property value
No consumer guidance, a lot of rate shoppers
Many consumers fall into bait/switch ads
Lead sold up to 5x just by that provider!
Limit on filters that are self-graded
No Lender commitment to follow up with the consumer

Lenders love Home-Account... it's faster AND cheaper!

"The major difference between Home-Account and lead generator is not in how they charge. The major difference is that Home-Account in effect represents the borrower in dealing with the lenders, qualifying the borrowers itself and finding the best competitive prices from the lenders. A lead generator in contrast sell information about the borrower to multiple lenders and then leaves the borrower to cope with low-balling and all the other tricks of the loan-provider trade on their own."

Jack M. Guttentag
Professor of Finance Emeritus
at the Wharton School of the
University of Pennsylvania

Read about Home-Account's data aggregation technology as featured in
BTN (Bank Technology News)

All Home-Account SuperLenders are HUD equal housing lenders.

Join Today!

Become one of our lending partners and have customers get access to your loans. All you have to do is provide us with access to your eligibility rules and rate sheets.

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